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More and more nowadays businesses are realizing how important it is to understand and practice search engine optimization basics. However, it can be hard to find a consensus on just what the basics really are. Read on to learn some simple tips that can help you get started optimizing your business website.



When setting up your site using SEO, don't forget the importance of the site-map. Search engines spiders love site-maps, as do human users. It shows both groups where everything is on your site, and increases the keyword density of your pages. Site-maps also help boost your linkage ratings similarly to backlinks.

If you are going to spend money at all in your SEO efforts, a wise buy would be to open a PPC account. A pay-per-click campaign with Google or any other competitor will help you get your site ranked highly in a hurry. There's nothing these big companies behind search engines love more than money, so it's a "shortcut" for the people who can afford it.

Do keyword research first. When you are building your website, you need to be aware of what keywords to focus on. By doing this keyword research, you are able understand what people are looking for related to you. You should highlight these keywords so you can become higher in rankings.

To drive more traffic to your website, you should start a blog about a theme or topic related to your site. This type of blog can position you as a thought leader in your industry, leading to greater audience engagement and more visitors interested in visiting your main website.

If your SEO efforts are working, check where you stand in search engine rankings, in order to see. There are many programs and tools that do this, like Google Toolbar and Alexa. You might be wasting your time assuming that your SEO is working while it isn't if you don't.

Utilize as many free business listings as possible to increase your SEO. This is essentially advertising that doesn't cut into your budget, and your search ranking will benefit from the increased traffic these sites drive to your website. Likewise, your business and sales are likely to increase as well.

If you need your visitors to know something or to follow a certain set of instructions, make sure you're providing this information. Some things you know might be obvious because you know them, but your customers might not have a clue. If you want to prevent confusion and a mailbox full of questions, always be thorough in your explanations.

If visitors tend to arrive on a sub-page with any frequency, Analyze your website's traffic to see. Popular sub-pages should be tweaked to work as alternative gateways to the rest of your website. Make sure navigation from the sub-page is easy to find and use, and consider adding a little general introductory information as well.

If you come across favorablestories and reviews, or mentions of your brand or product on another site, capitalize on the free publicity by linking back to that site (and possibly even returning the favor). This is a popular and highly successful tactic that increases your exposure to online visitors to other sites that may not even be directly related to your business.

Be sure that you don't just post exactly the same content each time if you are going to use the same article in more than one place. Search engines will view this as duplicate content, which will hurt your search ranking. Tweak the article a bit each time you post it somewhere.

No matter the steps you take to work on search engine optimization, it will be difficult for you to see the fruits of your labor without keeping close tabs on your search rankings. A wide variety of online tools allow you to regularly check how you stand in the page rankings. Similarly, maintaining a watchful eye on your referrer log will help you keep track of precisely which search terms visitors are using to arrive at your site, allowing you to further customize your website to boost traffic.

Do not use 301 redirects on a page that no longer exists on your website. Instead, use a 401 Gone error page to indicate the page is well and truly gone from your website. If the content has actually been moved to another page, a 301 redirect should only be used.

Keywords will help you improve the visibility of your sites. Search engines will more easily be able to find articles that contain relevant keywords. This will make it simple for people to find your content. The keyword you want to focus on should appear several times in your article's text, as well as in its title and summary.

You can use a sub-domain to hone in on highly specific content within your domain - think 'finance.yahoo.com' or 'health.cnn.com'. You can then use that sub-domain to host all of the content that is dedicated to that particular subject. Using a sub-domain makes the site's code more efficient, and more visible to search engine spiders.

You should keep the main pages for each section of your website in the main root folder of your server. That keeps them available to the spider immediately, as opposed to burying them in directory folders. The rest of the pages can be put into folders, though, which is good for organization.

One of the most important things you can do to optimize your search engine results is to have a ton of content. Not just any content but good content. And more and more people are putting up pages, it becomes more and more important that you set yourself above the rest with a ton of good content, as the rules at Google change.

Use your keywords in the file names of images, javascript files, etc. Giving files a descriptive name is great for many reasons, including for browsers that aren't going to display the image. Try to include different keywords in the alt tag than you use in the image's file name. Don't go too crazy, you don't want what you're doing to be obvious or you look shady!

There is no need for you to go out and hire a high-priced consultant to design a fancy search engine optimization strategy for you. You can get started on your seo greenville plan today, by following these easy steps. Give these pointers a try and start rising in the search engine ranks.

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